The Strategy No One Talks About That Makes You Stand Out as a Real Estate Agent with Kristen Cantrell
Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate AgentsShow Notes
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. If you’re doing all the “right” things to grow your real estate business… posting consistently, showing up to networking events, following the strategies everyone else is using, but still feel like nothing is really setting you apart, this is the piece you’ve been missing. In this episode, I’m sitting down with Kristin Cantrell, founder of Hello Culture and a community builder who’s grown multiple nationwide communities rooted in real relationships to unpack the strategy that actually builds a brand people feel — not just follow. We get into why community isn’t separate from your brand (it is your brand), what most agents get wrong about networking, and how to create rooms that lead to deeper relationships, referrals, and long-term business growth. So if you’re ready to stop chasing transactions and start building a brand that people want to be part of, hit play and let’s get into it. 00:49 – Why Community Building Is Essential for Your Brand, Not Just an Extra 00:55 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community 07:07 – How Branded Local Communities Create Connection and Open Doors 08:03 – The Real Reason Community Building Turns Into Business 08:43 – Networking That Doesn’t Feel Gross: How to Put Connection Before Transactions 17:41 – Your Reputation Is Your True Brand. Focus on Service, Not Just Design 21:39 – The Secret Difference Between Having a Network and Feeling True Belonging in a Community 24:11 – Why Embracing the Awkwardness Is the Secret to Building Real, Lasting Community 26:19 – Building Community Means Inviting Others to Share Their “Lane of Genius” Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras 🎥 Watch the podcast on YouTube: https://youtu.be/6NOyM48KNsw EPISODE LINKS: Connect with Kristen: Website | Instagram Learn more about Hello Culture: Website | Instagram Check out Kristen’s Podcast: Moms in Real Estate COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @heyalyssamichelle 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!
More from Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. I have a prediction about where social media is headed, and I think it's going to make a lot of real estate agents rethink how they're creating content. In today's episode, I'm sharing a shift I've been noticing on social media and why I think it could completely change the way we think about content creation and personal branding. I’m breaking down why so many agents feel pressure to show up a certain way, what actually makes people want to follow and connect with you, and how to build a content strategy that gives you more freedom to be yourself without sacrificing results. So if you're ready to rethink how you're showing up online and create content that feels more natural, sustainable, and true to you, hit play and let's get into it. 0:30 – Why the Next Social Media Shift Matters for Real Estate Agents 2:16 – How Overproduced Content Is Making Social Media Harder Than It Needs to Be 5:00 – Why Confidence and Personality Matter More Than Perfectly Polished Content 13:12 – How to Create More Natural Content Without Overthinking Every Detail 17:39 – How to Find a Content Strategy That Actually Works for You 22:10 – Simple Ways to Experiment With Content and Show Up More Naturally Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras OTHER EPISODES YOU’LL LOVE: 🎙️Episode 34: The Content Rules I Used to Teach Agents… and Why I Break Them Now 🎙️Episode 35: The Content System That Turned Social Media Into 90% of Her Business with Selene Hanna 🎥 Watch the podcast on YouTube: https://youtu.be/TDUd_eH-IbY COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @heyalyssamichelle 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. You don't need to be the biggest agent in your market to become the one everyone knows. You just need to give people a reason to remember you. I'm sitting down with LA real estate agent and social media coach Andrew Jevin to talk about what it actually takes to stand out in a highly competitive market. We're getting into why relocation content is one of the best types of content agents can be posting, how to turn relationships with other agents into referrals, and why building a personal brand people feel connected to is so much more valuable than chasing followers. So if you're ready to get in front of more potential clients, stay top of mind, and become known in your market, hit play and let's get into it. 5:19 – Why Trial Reels Are a Game Changer for Local Visibility 7:28 – How to Attract More Relocation Clients Through Your Content 10:25 – Why Other Agents Could Be Your Biggest Source of Referrals 18:17 – What Makes a Personal Brand Stand Out and Stay Memorable 27:35 – The Key to Turning Instagram Followers Into Future Clients 31:28 – How to Become Known in a Competitive Real Estate Market 39:05 – What's Really Holding You Back From Showing Up Online Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE LINKS: Connect with Andrew on Instagram Secure Your Spot to the Social Summit HERE 🎥 Watch the podcast on YouTube: https://youtu.be/R3yVIpjiu8g COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @heyalyssamichelle 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. What if the real estate content that gets you clients barely feels like real estate content at all? In today’s episode, I’m sitting down with Nashville agent, Katherine Kirkland (KK), to unpack how she’s built a brand people genuinely want to follow by sharing the lifestyle behind where she lives, not just the homes she sells. We’re talking relocation content, why selling the city comes before selling the house, how to make everyday life part of your content strategy, and the simple DM habit that helped Katherine turn followers into real conversations and clients. So if you want to create content people actually enjoy following while making yourself the agent they think of when they’re ready to move, hit play and let’s get into it! 5:16 – Why Relocation Content Is More Than Just Real Estate 7:39 – Why You Need to Sell the City Before the House 9:00 – The Relocation Content Katherine Thinks Agents Get Wrong 11:41 – How New Agents Can Become the Local Go-To 13:05 – How to Stay Consistent Without a Content Schedule 17:20 – The Simple DM Strategy That Increased Katherine’s Business 21:52 – How to Make Followers Feel Comfortable Starting Conversations 22:59 – Why Simple Content Can Work Better Than Polished Videos 25:31 – How to Take Content Inspiration Without Copying Other Agents Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE LINKS: Connect with Katherine: Website | Instagram 🎥 Watch the podcast on YouTube: https://youtu.be/eMHLVGDQ37E COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @heyalyssamichelle 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. What if the reason you’re struggling to stay consistent on social media is because you’re still trying to wing your content instead of building a system around it? In this episode, I’m sitting down with real estate and mortgage broker Selene Hanna, who has built roughly $100 million in business and now gets 90% of her business from social media. We’re getting into what her filming days actually look like, how she makes educational content interesting, why you don’t need professional video to get results, and how to make your content your own instead of copying what everyone else is doing. You’ll walk away with a system that makes showing up feel way less overwhelming. So if you’re ready to find what works for you and stay consistent with it, hit play and let’s get into it. 3:48 – How Social Media Became 90% of Her Business 5:25 – Why Consistency Matters More Than Professional Content 9:05 – How to Make Educational Content Actually Interesting 15:09 – Why You Shouldn’t Outsource Your Content Ideas 28:04 – Why Sharing Your Personal Life Can Win Clients 31:18 – The Simple Content System Any Agent Can Start With Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE LINKS: Connect with Selene: Website | Instagram 🎥 Watch the podcast on YouTube: https://youtu.be/6ReGJ2Hr2EE COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @heyalyssamichelle 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it. What if the content rules you’ve been trying so hard to follow are actually the reason your content feels so hard to create? I used to be the person teaching agents these rules, and now I break basically all of them on purpose. In this episode, I’m getting into the rules I’ve changed my mind about, from rigid content calendars and always having a CTA to perfect hooks, trending audio, playing it safe, and only sharing the highlight reel. We’re talking about what actually matters when you want content that connects, builds trust, and still grows your business. So if you’re ready to stop overthinking the rules and feel more like yourself when you post, hit play and let’s get into it. 1:32 – The Secret Difference Between Rules and Frameworks 3:06 – How Strict Content Calendars Kill Your Creativity 6:28 – The Most Optimal Time to Post 6:46 – Why You Don’t Need a CTA in Every Post 13:18 – Why Staying Neutral Is Hurting Your Brand 14:06 – How Owning Your Opinions Attracts Your Ideal Clients 15:12 – Why Trending Audio Isn’t Required for Growth 16:50 – Why Posting Your Struggles Earns More Trust 21:05 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community Grab the Hook Edit by Above Asking HERE Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras OTHER EPISODES YOU’LL LOVE: 🎙️Episode 33: The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh 🎙️Episode 32: The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair 🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand 🎥 Watch the podcast on YouTube: https://youtu.be/B1XTjJ4Ze70 COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @heyalyssamichelle 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!