Hidden Forces

The AI Enshittification Bubble | Cory Doctorow

Hidden Forces

Show Notes

In Episode 492 of Hidden Forces, Demetri Kofinas speaks with science fiction author, journalist, and digital rights activist Cory Doctorow—who coined the term "enshittification"—about why he believes the AI bubble will prove more damaging than the 2008 financial crisis and rival the equity sell-off of the 2020 Covid pandemic, the theory he has developed to explain why everything keeps getting worse, why the companies leading the AI boom are structurally unprofitable and existentially dependent on a runaway growth narrative, and where the value in AI may actually accrue once the bubble deflates or bursts entirely. The first hour covers the central argument of Doctorow's book on enshittification, which goes beyond simply describing how things are getting worse—from the extractive nature of online relationships to the soul-sucking experience of dealing with burned-out call-center operators and mindless chatbots—to put forward a theory for why, based on what has happened to competition, regulation, interoperability, and the bargaining power of workers. From there, they compare the prevailing business models and unit economics of the early web companies and large platforms to those leading the charge in AI, and why Doctorow believes the latter are not only structurally unprofitable but existentially dependent on a growth narrative of runaway AI that will run out of capital before it ever delivers the promise and profits its investors are banking on. The second hour continues the conversation about the AI boom—how retirement accounts and index-fund concentration have raised the stakes of an eventual bust, and how new forms of regulatory forbearance, including the mechanics of the recent SpaceX public listing, along with other more explicit government bailouts, will be needed to prop up otherwise unsustainable valuations. They close with the narrative gap between AI-driven job displacement and what the data actually tells us, and where the value in AI may accrue once the bubble deflates—from open-source models and cheap hardware to the skilled workers and infrastructure needed to capitalize on them. Subscribe to our premium content—including our premium feed, episode transcripts, and Intelligence Reports—by visiting HiddenForces.io/subscribe. If you'd like to join the conversation and become a member of the Hidden Forces Genius community—with benefits like Q&A calls with guests, exclusive research and analysis, in-person events, and dinners—you can also sign up on our subscriber page at HiddenForces.io/subscribe. If you enjoyed today's episode of Hidden Forces, please support the show by: Subscribing on Apple Podcasts, YouTube, Spotify, Stitcher, SoundCloud, CastBox, or via our RSS Feed

Writing us a review on Apple Podcasts & Spotify

Join our mailing list at https://hiddenforces.io/newsletter/

Producer & Host: Demetri Kofinas Editor & Engineer: Stylianos Nicolaou Subscribe and support the podcast at https://hiddenforces.io. Join the conversation on Facebook, Instagram, and Twitter at @hiddenforcespod Follow Demetri on Twitter at @Kofinas Episode Recorded on 07/27/2026

More from Hidden Forces

Oct 22, 2026

Episode 504 of Hidden Forces is the thirteenth episode in the Hundred Year Pivot podcast series. In it, Demetri Kofinas and co-host Grant Williams speak with Philipp Carlsson-Szlezak, global chief economist at Boston Consulting Group and co-author of "The Kids Are Alright: The Timeless Angst Over Young People and Money," about why the dominant narrative of Gen Z and Millennials falling financially behind Gen X and Boomers doesn't hold up against the data, and how exalted expectations, flawed benchmarks, and misguided narratives have fueled record pessimism among the young. The conversation pressure-tests Philipp's research and probes where the data might be missing the full picture. It covers how Gen Z and Millennial incomes and balance sheets compare with those of prior generations, why their incomes and wealth are outpacing those of earlier cohorts at comparable ages, and why homeownership is delayed rather than denied. It also examines how consumption patterns among younger cohorts differ from the common narrative, and the role that social media, inflated expectations, and a post-financial-crisis cultural shift have played in distorting perceptions of success despite broad-based economic progress. Demetri and Grant also dig into the narrative of the K-shaped economy and whether it holds up under scrutiny. They challenge the paper's analysis where it may be weakest, particularly regarding family formation, the cost of raising children, and developments in the middle of the income distribution. Subscribe to our premium content—including our premium feed, episode transcripts, and Intelligence Reports—by visiting HiddenForces.io/subscribe. If you'd like to join the conversation and become a member of the Hidden Forces Genius community—with benefits like Q&A calls with guests, exclusive research and analysis, in-person events, and dinners—you can also sign up on our subscriber page at HiddenForces.io/subscribe. If you enjoyed today's episode of Hidden Forces, please support the show by: Subscribing on Apple Podcasts, YouTube, Spotify, Stitcher, SoundCloud, CastBox, or via our RSS Feed

Oct 19, 2026

In Episode 503 of Hidden Forces, Demetri Kofinas speaks with Ali Vaez, deputy program director for the Middle East and North Africa at the Crisis Group and a closely watched analyst of Iran's foreign and nuclear policy, about where the war between Iran and the United States stands eight months after the start of Operation Epic Fury, how Iran has turned its control of the Strait of Hormuz into a tool for pressuring the global economy, what the conflict has cost Washington, Tehran, and their allies, and why the window for a durable diplomatic resolution may be closing. The first hour establishes the state of play eight months into the war, including: How the war has metastasized into a wider regional confrontation involving the Houthis in Yemen and attacks on Saudi Arabia.

Oct 12, 2026

In Episode 502 of Hidden Forces, Demetri Kofinas speaks with Jim Bianco, founder of Bianco Research and Bianco Advisors, about why he has turned bullish on bonds after six years of warning they were overvalued, what the K-shaped economy and the dominance of AI-related stocks mean for markets, and how mounting fiscal pressures in Washington, Paris, London, and Tokyo could reshape the investment landscape over the next three to five years. The first hour covers Jim's thesis on the bond market, the K-shaped economy, and why asset ownership and capital gains, rather than wages, now drive both consumer spending and the public's sense of how the economy is doing. They also discuss the growing concentration of US stock market gains in a small group of AI-related companies, the valuations of those companies, and how agentic AI is already reshaping the economy, including the financial research and continuing education businesses that Demetri and Jim operate. The second hour turns to the fiscal constraints facing the United States and other major developed economies. They take a close look at France and the warning signs emerging in its bond market, and what a dislocation in French yields and funding stress for the Fifth Republic could mean for the sustainability of the European Monetary Union. They also examine the competing risks of financial repression versus a balance sheet recession triggered by the enormous AI-related capex boom, the case for allocating to gold, the Fed's retreat from forward guidance, and how the midterm elections and populist movements abroad could shape the direction of fiscal and monetary policy over the next ten to twenty years. Subscribe to our premium content—including our premium feed, episode transcripts, and Intelligence Reports—by visiting HiddenForces.io/subscribe. If you'd like to join the conversation and become a member of the Hidden Forces Genius community—with benefits like Q&A calls with guests, exclusive research and analysis, in-person events, and dinners—you can also sign up on our subscriber page at HiddenForces.io/subscribe. If you enjoyed today's episode of Hidden Forces, please support the show by: Subscribing on Apple Podcasts, YouTube, Spotify, Stitcher, SoundCloud, CastBox, or via our RSS Feed

Oct 5, 2026

In Episode 501 of Hidden Forces, Demetri Kofinas speaks with Rana Foroohar about her book, Sea Change, and her argument that, as polar ice melts and new sea routes open, the Arctic has become the most consequential and least understood geopolitical theater in the world, with the great powers competing over trade routes, resources, and military dominance. They discuss: The strategic logic behind agreements like the Icebreaker Collaboration Effort between the US, Finland, and Canada

Sep 28, 2026

In Episode 500 of Hidden Forces, Demetri Kofinas speaks with Logan Wright, director of China macro and financial sector research at the Rhodium Group and author of Broken China, about why China's economic troubles are structural rather than cyclical, the product of the largest single-country credit expansion in history, how Beijing's official GDP figures obscure what is actually happening to Chinese households, local governments, and the property market, why the renminbi is overvalued and capital flight out of China is likely to persist, and what it means for the West to treat the PRC not as a rising power to be managed, but as a declining one. The first hour focuses on Wright's central argument that China's economy is in structural decline, not because its leaders chose austerity or an unwavering commitment to running chronic trade surpluses, but because the largest single-country credit expansion in over a century has exhausted the financial system's capacity to generate growth, leaving it unable to ignite the domestic demand needed to rebalance both the Chinese and global economies. They discuss why optimism about Beijing's reform prospects was once rational, how China's official GDP data obscures what is actually happening on the ground, and why the prevailing narrative that Chinese policymakers retain the capacity to engineer a recovery is, in Wright's view, fundamentally mistaken. The second hour turns to the consequences of China's credit bubble and property market collapse for ordinary households and local governments, the similarities and critical differences between China's predicament and Japan's in the 1990s and early 2000s, and the striking historical parallel between the CCP's political choices and those of Soviet leaders during the USSR's era of stagnation under Brezhnev. They also discuss the structural demographic headwinds compounding the collapse in Chinese demand, why Wright believes the renminbi is overvalued and poses no credible threat to the dollar's international role, the implications for America's strategic competition with the PRC when viewed through the lens of a declining rather than a rising power, and why Wright argues that the threats China poses are deterrable and require coordinated allied action to address. Subscribe to our premium content—including our premium feed, episode transcripts, and Intelligence Reports—by visiting HiddenForces.io/subscribe. If you'd like to join the conversation and become a member of the Hidden Forces Genius community—with benefits like Q&A calls with guests, exclusive research and analysis, in-person events, and dinners—you can also sign up on our subscriber page at HiddenForces.io/subscribe. If you enjoyed today's episode of Hidden Forces, please support the show by: Subscribing on Apple Podcasts, YouTube, Spotify, Stitcher, SoundCloud, CastBox, or via our RSS Feed

See all episodes →