Show Notes
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Brett Heyman launched Edie Parker as a luxury handbag business. Her acrylic clutches became a hit with Met Gala-going celebrities. Despite her success with accessories, she decided to pivot to a uniquely challenging industry: legal cannabis.
She talks about what she learned working in Gucci PR during the Tom Ford era, why she entered the cannabis business, and the stigma she's still fighting.
CHAPTERS
00:00 Introduction
01:30 From Gucci PR to Founding Edie Parker
07:30 The Kate Hudson Met Gala Bag That Started It All
11:00 Why She Pivoted to Cannabis
13:00 Why You Have to Be Vertically Integrated in Every State
15:00 The Stripes That Are "Too Appealing to Children"
20:30 What Trump's Rescheduling Order Actually Changes
28:00 Celebrity Campaigns: Pat Cleveland, Gabby Windey, and More
35:30 Why No Institutional Investor Will Touch Cannabis
39:30 Did the Cannabis Pivot Scare Off Handbag Customers? Learn more about your ad choices. Visit megaphone.fm/adchoices
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