Show Notes
Most real estate investors know how to build in a bull market. Very few know what to do when that market turns against them. In this episode of The M.O.R.E. Show, Justin Colby sits back down with Brandon Rockstar Rooks a capital raiser who spent a decade building a $100 million land entitlement business in the southeast, working with some of the biggest national builders in the country and who hit major headwinds when the market shifted in late 2024. Brandon shares exactly what happened, why he is not embarrassed to say he is on his third reinvention, how he is pivoting into private lending, note buying, and distressed debt, and why the most dangerous thing an investor can do right now is stay loyal to a business model that has stopped working.
KEY TOPICS COVERED:
How Brandon built a $100 million land entitlement business working with the biggest national builders
Why national builders don't want land on their balance sheets and how that creates opportunity
What went wrong in Q4 2024 and why the land entitlement market shifted dramatically
How Brandon is pivoting into private lending, note buying, and distressed debt
Why it is okay to start over at 40 and why staying loyal to a broken business model is not
The mindset of reinvention how to know when to pivot and how to do it without losing everything
️ Key Moments
00:01 — Introduction: Brandon Rockstar Rooks returns to The M.O.R.E. Show
00:32 — The Boardroom Mastermind what it is and how to get access
01:11 — Lending is getting weird what Justin is seeing in the market right now
01:31 — A decade of land entitlement capital raising how it started
02:13 — Why 15% annualized returns became the minimum standard
02:49 — How the land entitlement model works ground, permits, sell to builders
03:16 — Why national builders don't want land on their balance sheets
04:01 — First deal: $3M parcel in Charlotte NC 99 townhomes
07:00 — How the $100M raise was built and what drove it
15:00 — What changed in Q4 2024, when the market shifted
20:00 — Pivoting into private lending, note buying, and distressed debt
28:00 — How to know when your business model has stopped working
33:00 — The Dan Martell post, it is okay to start over at 40
37:00 — Round number three, reinventing again and why that is okay
39:00 — Relationships, markets, and staying ready to pivot
40:00 — How to connect with Brandon Rockstar Rooks
Connect with Brandon Rockstar Rooks:
Website - www.rockstarcapitalfund.com
About The M.O.R.E. Show:
The M.O.R.E. Show is hosted by Justin Colby and is dedicated to helping real estate professionals, investors, and entrepreneurs maximize opportunity in any market. New episodes every week.
Learn more: www.timeformore.com
Invest with Elevest Capital: www.elevestcapital.com
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