Show Notes
In this episode, Gem Fletcher talks to Cait Opperman about her creative journey and her new full service production company Flowers. Born from her desire for greater autonomy and more direct and meaningful collaboration with her clients, Cait is creating a new model beyond the traditional photographer and agent dynamic. While she had a hunch that building Flowers would offer a more expansive way of working with less compromise, Cait also found it rekindled her personal connection to creativity in dynamic and unexpected ways.
Cait Oppermann is a New York-based photographer, director and entrepreneur working in the fine art, commercial and editorial sectors and beyond. After receiving her BFA in Photography from Pratt Institute, Cait has built a successful career working with clients including Nike, Meta, Rapha, The New York Times, The New Yorker, Time, Volvo and On Running. In 2023, Cait launched FLOWERS, a cross-disciplinary creative studio and full-service production company based in New York, working across the globe.
Follow Cait @caitoppermann & @flowersfullservice & Gem @gemfletcher on Instagram. If you've enjoyed this episode, PLEASE leave us your feedback in the Apple Podcast store. Thank you for listening to The Messy Truth. We will be back very soon. For all requests, please email [email protected] Hosted on Acast. See acast.com/privacy for more information.
More from The Messy Truth - Conversations on Photography
In this episode, from my second salon titled, Between Two Worlds which took place in January 2026 at London’s Institute of Contemporary Arts (ICA) and supported by WePresent. The one day salon is an attempt to describe the feeling of existing in two image worlds, the one we think we know, and the new one emerging. We can sense that this new image world operates differently to the one we were socialised in—and yet it’s unclear exactly how. In this session, Gem Fletcher is joined by Rene Matić and Elle Pérez. Together they discuss, What is the work of art today?
In this episode, from my second salon titled, Between Two Worlds which took place in January 2026 at London’s Institute of Contemporary Arts (ICA) and supported by WePresent. The one day salon is an attempt to describe the feeling of existing in two image worlds, the one we think we know, and the new one emerging. We can sense that this new image world operates differently to the one we were socialised in—and yet it’s unclear exactly how. In this session, Gem Fletcher is joined by Bruno Ceschel, Brian Paul Lamotte and Lillian Wilkie. Together they discuss, What’s next for PhotoBook publishing?
In this episode, from my second salon titled, Between Two Worlds which took place in January 2026 at London’s Institute of Contemporary Arts (ICA) and supported by WePresent. The one day salon is an attempt to describe the feeling of existing in two image worlds, the one we think we know, and the new one emerging. We can sense that this new image world operates differently to the one we were socialised in—and yet it’s unclear exactly how. In this session, On Photography And, Gem Fletcher is joined by Jack Davison, Ronan Mckenzie, and Hanna Moon, three artists who have taken risks in an attempt to create new models of publishing, exhibiting and making.
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