Show Notes
Jeff van de Zandt is a creative through and through: graphic designer by trade, Co-Owner and Director of Workshop Creative: a company dedicated to advertising theatre and live shows; and viral TikTok content creator. Jeff, having worked in large agencies, was over and overwhelmed by the fast paced, grind-centric environment he had spent much of his twenties in. He would leave and found his own agency in Workshop Creative with Ash, his best mate, tagging along shortly after. Under their Co-Ownership, Workshop Creative has been responsible for promoting various live shows including School of Rock: The Musical, Moulin Rouge, and even Disney’s Hamilton. Jeff fell into the world of social media influencer-ship during one of Melbourne’s lockdowns (who’s counting, amirite?). Jeff originally was posting lip-syncing videos on the now defunct app DubSmash, until a friend of his told him to jump on the TikTok bandwagon. It only took Jeff three videos before his first viral hit featuring him lip-syncing to a remix of the infamous clash between a journalist named Andrew (or Adam according to Jordan) and PM Scott Morrison. Since then Jeff has seen his success on the platform grow leading him to work with the likes of Milo, DoorDash, and more. Get all the links mentioned in the episode here: bit.ly/246-JeffvandeZandt SKIP THROUGH THE EPISODE: 00:24 - Guest introduction & The Milo Incident 02:04 - Jeff’s parents 04:45 - Earliest memory & The Philippines 10:53 - Lessons from childhood 12:38 - Parental influences 14:50 - Why theatre marketing? 18:11 - Golden principles at Workshop Creative 23:50 - TikTok: why Jeff is on it & what marketers miss 30:34 - Why Jeff is a managed influencer 32:44 - In-app shopping 35:49 - Workshop Creative: how Ash got on board & the goal 40:30 - What stays the same in theatre marketing 42:23 - Drawbacks of specialisation 44:40 - The future of Workshop Creative 46:49 - Inspiration from other countries 49:57 - Questions: the ideal & not so ideal (SHORT CLIP) 52:35 - Book recommendation 54:41 - Documentary recommendation 56:01 - Guiding quote Hosted on Acast. See acast.com/privacy for more information.
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