13. Data-Driven Fearlessness: Maximizing Your Marketing ROI

How do you establish a growth mindset? How do you build resilience in your business? And how are you creating mindfulness in your business on a day-to-day basis? These are the questions our host William 'Cole' Smith is asking us to consider as he cuts to the heart of what is required to build a mental mindset. As entrepreneurs, we are going to face challenges and have doubts. And so it's how we prepare ourselves for those moments that will ensure we survive in business in the long run. From finding the right mentor to compiling a 'to do' list, and from alleviating stress with a timeout in nature so that we can return refreshed to solve our business problems, Cole is offering us great advice from his many years of experience as an entrepreneur.

How can I grow my business? And how can I protect my business by ensuring that my computers are running smoothly so that I can do my finances, marketing, communication, and everything else properly? Cole Smith is back, with more technology for business owners to think about. This week we’re focusing on the overall health of your business and putting together an infrastructure plan for your business operations that involves your IT. What can a management service provider give you? How much ‘added value’ can a business advisor then bring? What is your internet speed? What does your network even look like? Are you still relying on cables, or is your team wireless? Being able to work remotely, or set up an office quickly, relies on setting up your connectivity quickly. From your smart TVs and handheld devices to your computers and printers, they all need to work together in a harmonious efficiency so you can focus on growing your business. How you answer all these tricky questions is covered in this high-speed connectivity episode of Dollars & Data. Peace of mind awaits. Please join us.

What does visionary leadership look like – and how do we build a path to sustainable growth? What measures do we need to put in place for that to happen? How is your purpose going to drive your business forward? Without a vision, we're driving blind. Creating a vision gives your business a clear sense of reality. Cole is reminding us in this impactful episode of Dollars and Data that our vision is our roadmap – and from there, we can work out where we are going. Up next is communicating our vision which involves articulating our core values, as it is defining our purpose that becomes the fuel in our tank as we grow our business. How we then align our vision with the technology on hand is the next challenge for us as business owners.

Are you ready to unleash your business potential? To do that as a business owner, you're going to need to have a positive mindset. We can often get bogged down as business owners when the network is down or a customer is complaining. In this deep dive about having a positive mindset, Cole reminds us that in order to overcome any negativity, we need to appreciate that we are problem solvers as business owners. We also create lots of benefits for those around us. Overcoming setbacks and turning those failures into success are all possible with a positive growth mindset. Are you creating self-belief so that you can incorporate a culture of positive mindset into your business? From practicing gratitude and setting realistic goals to taking care of your mental and physical health, Cole is on the money with this advice from the heart that will leave you feeling positive after giving it a good listen. Please join us!

How do you feel when you put your car keys in the ignition and your car won't start? It's frustrating, right? Your IT business setup – from your WiFi network settings to your office printer, and from your email passwords to your cloud-based accounting packages – all needs to work seamlessly so that you can get on and do your job. And your job as a business owner is to drive the car. You want to focus on the things that you love doing, like growing the business. But in a world with increased cyber security risks, and lots of moving parts when it comes to your IT infrastructure, consideration needs to be given to the right IT-managed approach. Do you have someone in-house do it? Do you outsource it to professionals, known as MSPs (Managed Service Providers)? When did you last backup your data, and do you understand your cloud solutions?