How to Build a Culture Employees Never Want to Leave with Forbes 39 Under 30 Founder, Lexie Murray

When 3 early employees quit to start competing agencies, Forbes 30 Under 30 founder Lexie Murray didn't back down. Instead, she built a powerhouse 15-person agency and launched proprietary AI tech inside it.

Lexie is the force behind Be Seen Socials and has mastered the art of leading high-performing teams, creating an enviable workplace culture, and scaling operations while managing top-tier global brands.

In this episode, we chat about how Lexiehttps://www.instagram.com/lexieemurray/?hl=en handles team poaching, structures multi-role hires, and leverages employee-generated content to scale. You will learn the exact culture-first policies and leadership tactics needed to keep your team fiercely loyal and aligned with your vision.

This conversation reveals how to transform internal team friction into your business's ultimate competitive advantage.

Key moments:

00:00: The real reason 3 early employees left to start competing agencies

03:11: This is how proprietary AI tech makes a business uncopyable

06:01: What you need to know about hiring for culture vs. pure skill

10:57: How to set ruthless boundaries without destroying your culture

12:54: The real reason we send our team to New York 4 times a year

23:33: What you need to know before making employees the face of your brand

26:40: How to respond when rival agencies try to poach your top talent

27:49: This is why massive brands pay us to fix their internal team structures

Connect with Lexie on Instagram at @lexiemurray or follow her agency @beseensocials.

If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠

Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠

And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/

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