93: How would Mr. Beast Market a Fitness Business?

Summary: In this episode Dan explores how MrBeast would market a fitness business, and what fitness professionals can learn from his approach to attention, storytelling, referrals, content, and growth. 5 things you'll learn in this episode How to make your fitness business website more clickable, clearer, and easier to act on Why storytelling and client journeys are powerful fitness marketing tools How MrBeast's approach to content marketing can improve your reach and engagement What fitness businesses can learn from Feastables and MrBeast Burger about referrals and shareability How to build a stronger fitness marketing system across email, paid ads, offline marketing, and promotions How would the most viral content creator of our generation market a fitness business? Success leaves clues, and I was interested in the clues that MrBeast's digital empire would leave for health and fitness business owners. I wanted to unpack his approach to business and see what we can borrow for our industry. I did a similar deep dive to how Elon Musk would disrupt the gym industry, which you can read here or listen to here. If you've ever turned on the internet, you know MrBeast, or Jimmy Donaldson. He's one of the most successful creators on YouTube, building an audience of more than 100 million subscribers by creating videos that are impossible to ignore. His content usually involves huge challenges, massive giveaways, and large-scale acts of generosity. But MrBeast is not just a YouTuber. He is also a very switched-on entrepreneur. He has built several businesses off the back of his audience, including MrBeast Burger, Feastables chocolate, and the viral mobile game 'Finger on the App'. He has also donated millions of dollars to causes such as food banks, environmental projects, and people in need. What makes MrBeast interesting is not just the scale of what he does. It is the way he thinks about his businesses. Everything he does is designed to capture attention, hold attention, and be shared. He constantly experiments, studies what works, and reinvests almost everything he earns back into making even better content. So what can he teach us? I've studied his approach and broken it down into what I see as the eleven most important marketing strategies. I covered each of these in more detail in my article and podcast 'The One Page Fitness Marketing Checklist', which you can check out on episode 79 of the podcast. You can also download the one page marketing checklist here. The eleven areas we'll be examining through the lens of MrBeast are: Website Documentation and Storytelling Content Marketing Micro-Influencer Marketing Referral Process Email Marketing Customer/Member Reactivation Paid Social Media Advertising Paid Search Engine Advertising Offline Marketing Promotions and Tactics Website Your business needs a simple, professional website that clearly explains who you help and how you help them, builds trust with social proof, and makes it extremely easy for the right people to take the next step. So how would MrBeast create a website for a fitness business? One of his biggest obsessions is making people feel like they have to click. He spends an enormous amount of time on the thumbnails for his YouTube videos because he knows that in an impatient, short-attention-span economy, first impressions really matter. MrBeast talks a lot about the idea of a 'purple cow', which is borrowed from Seth Godin's book of the same name. The idea is that if you're driving past a field full of cows, the only one you'll notice is the purple cow. In the Diary of a CEO podcast MrBeast said the best ideas should make people say, 'What the fuck, I've never seen that'. If he were building a website, he would be looking for a clear and unusual homepage that looks different from everyone else. If we look at the Feastables website, we can see that it's built around really low-friction next steps. It's very easy for people to purchase th