From Belfast to Hollywood: Building a Global Film Charity with Cinemagic's Joan Burney Keatings

In this inspiring episode of Trading Up with host Jim Fitzpatrick, we sit down with Joan Burney Keatings, the visionary leader behind Cinemagic. Originally founded 37 years ago during the in Northern Ireland to bring youth together in a safe environment, this groundbreaking children’s charity now uses the power of film to educate, motivate, and inspire 40,000 young people annually.

Joan shares her incredible journey of expanding Cinemagic globally, taking it from its Belfast roots to establishing a 17-year presence in Los Angeles, and launching powerful film projects in Jordan and Barbados. Discover how sheer hustle—and a daring, out-of-the-box call to the Muppets—helped build a world-renowned creative powerhouse.

Joan also dives deep into the practical business of running a charity like an active movie studio, navigating the complexities of corporate sponsorships, and overseeing the production of award-winning feature films and dozens of short films. Finally, we explore why essential human skills, interpersonal connection, and on-set problem-solving remain absolutely vital for the next generation of creatives in an increasingly AI-driven world.

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