Show Notes
Martin Schori, Deputy Managing Editor and Associate Publisher at Aftonbladet, joins host Nikita Roy to discuss how Sweden’s largest newsroom built an AI hub, developing a wide range of innovative editorial tools, including a suite of AI-powered tools for the newsroom and a chatbot for the EU elections. As the Program Lead for the AI Hub, Schori shares the biggest wins, challenges, and key lessons from their experiments with AI in journalism.
Key topics include: - The creation of Aftonbladet’s AI hub and its impact on editorial workflows - How Aftonbladet used AI to engage readers with an EU election chatbot - Analyzing coverage using AI to track gender and diversity representation - Ethical considerations and maintaining editorial control with AI tools
Sign up for the Newsroom Robots newsletter for episode summaries and insights from host Nikita Roy. Hosted on Acast. See acast.com/privacy for more information.
More from Newsroom Robots
For most of journalism’s history, the article has been the atomic unit of news: a fixed container, written once and served the same way to everyone. That’s beginning to change. AI is moving out from behind the scenes, where it quietly powered efficiencies, and into the interface itself, where it can assemble, personalize, and adapt the news to each reader.
At The Seattle Times, an AI tool identified a new prospect and helped close additional ad revenue in a single day. The Seattle Times is one of 11 news organizations participating in the Lenfest AI Collaborative and Fellowship Program, funded by OpenAI and Microsoft. Through this initiative, AI engineering fellow Rajesh Barade worked with the advertising team to address their challenges and developed a prospecting agent. This tool enables sales representatives to enter a category or focus area, identify businesses spending in that market, find decision-makers, access advertising spend data, and generate personalized outreach.
For years, the aggregator model was simple: curate the best journalism from thousands of publishers and send audiences their way. Now that contract is being rewritten, and Yahoo News is one of the most interesting places to watch it happen.
AI is settling in as infrastructure within newsrooms, a layer quietly reshaping how journalists discover information, how stories move through production, and how audiences increasingly expect news to reach them.
Most major newsrooms have now moved beyond early experimentation with AI. The main challenge now is determining how to govern effectively, scale consistently, and strategically position AI across the entire organization—while maintaining public trust as a central priority.