30 Minutes to President's Club | No-Nonsense Sales

#582 - The Secret To Make Prospects Negotiate Against Themselves

30 Minutes to President's Club | No-Nonsense Sales

Show Notes

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We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount.

In this episode, Todd Caponi breaks down:

🛑 Buyers respect through leveraging your “willingness to walk away”

🛡️ Defending your pricing structure without hurting trust

🎯 Proving you’re already the winning vendor of choice

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