Instagram Instants vs. Snapchat vs. Be Real and Turning Off Instants

Daniel Hill breaks down the recent interview with TikTok CEO Shou Chew, where he revealed how AI is shaping content creation, search, and user safety on the platform. Shou Chew highlighted a surprising gap between the volume of AI-generated video clips created and the low single-digit percentage of views they receive. He explained that while AI is transforming short dramas and micro-series (Duanju) similar to how Photoshop enhances magazine photos, human authenticity remains key for consumption.

Welcome to The Instagram Stories! Host Daniel Hill brings you the latest insights on Instagram reach directly from Adam Mosseri, Head of Instagram. Adam answers your most pressing questions: Do paid ads affect organic reach? Does hiding likes harm your distribution? Is AI-generated content throttled?

In this episode, Daniel Hill shares essential social media updates and creator strategy to help you grow your audience.

Welcome to The Instagram Stories! Host Daniel Hill dives into the latest Ask Me Anything with Adam Mosseri, Head of Instagram, to tackle crucial questions about the Instagram algorithm and your content's reach. Adam clarifies if scheduling posts or editing captions after posting truly hurts your reach, and gives a valuable explanation of how Instagram decides who sees your reels first. He also addresses common concerns about shadowbanning, explaining how to check your account status for any issues.

In this special episode, recorded live at the Podcast Movement conference, I sit down with podcast marketing strategist Arielle Nissenblatt to discuss essential strategies for growing your show's audience. Arielle, known for her work with EarBuds Podcast Collective and Podcast Plunge, shares insights from her keynote address, where she and Lauren Passell explored how people define audio content and consume it, including the role of video.