Episode 28: A Young New Yorker's Guide to Money (Chapter 6. The Knicks, SpaceX, and the Art of Pricing the 'Priceless', Part I)

Chapter 6. The Knicks, SpaceX, and the Art of Pricing the 'Priceless' (Part I)

Fresh off the excitement of a historic Knicks playoff run, Asher discovers that the same question drives both sports fans and investors: What is something really worth? As his parents reminisce about the famous "Priceless" campaign, Asher begins to see that some of the most important things in life derive their value not from what they cost, but from what they make possible—the experiences, opportunities, dreams, and stories that follow. From sold-out arenas to reusable rockets, this chapter explores why people pay extraordinary prices for things they believe in—and why two smart people can look at the same opportunity and arrive at completely different answers. After all, whether it's a Knicks ticket, a share of stock, or a trip to Mars, everyone is trying to answer the same question: What makes something valuable, and how do you put a price on it?

This story will continue next week.

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