Show Notes
Capital, early Cash App, and most recently, X, all have one designer in common — [Brandon Jacoby](https://x.com/JacobyBrandon). In this episode Brandon is talking about how he’s combining his years of experience designing with fresh, high-functioning teams and is now launching an all-new independent practice to help founders push past good enough. He shares some really interesting thoughts on taste, being creative with AI, and how to thrive in a 0->1 environment. Some highlights: - The types of designer who get most amplified by AI - What it takes to thrive while designing a 0→1 experience - How Brandon is positioning himself as a new independent - The difference between "seeing taste" and "creating taste" - What Nikita (X Head of Product) taught Brandon about onboarding - + a lot more
- John Lasseter (Pixar director) quote - https://www.youtube.com/watch?v=uFbOOjAC_Fg - Tolan app (mentioned as example of creative onboarding) - https://www.tolans.com/ - Owen Jennings at Block (Brandon’s mentor for 4 years) - https://www.linkedin.com/in/owenbrittonjennings/ - Nikita (former Head of Product at X) - https://x.com/nikitabier
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