Summary
Marketers are increasingly voicing concerns over "bull spend," a term used to describe advertising budgets that yield impressive metrics but fail to deliver tangible results. This phenomenon is highlighted in discussions around the effectiveness of ad campaigns, particularly on platforms like LinkedIn, which offers targeted advertising options. The conversation emphasizes the need for marketers to focus on meaningful metrics that contribute to revenue rather than superficial data points.
In a shift towards health and performance, Tom McDonald, a player for the Melbourne Demons, shares his journey with dietary changes, specifically adopting a low-carb, high-fat (LCHF) diet. Initially following a traditional carbohydrate-heavy diet, McDonald experienced bloating and discomfort before exploring alternative nutritional strategies. After experimenting with LCHF principles, he found improvements in his energy levels and performance, although he faced challenges in adjusting his eating habits during intense training periods.
McDonald advises athletes considering similar dietary changes to do so during the off-season to avoid performance dips. He notes that many of his teammates have shown interest in his approach, with the club now providing healthier meal options to support players' nutritional needs. The collaborative environment at the club fosters open discussions about diet and performance, making it easier for players to explore and adopt new eating habits.
Show Notes
Dr Zeeshan Arain graduated from Monash University in 2003 after moving to Melbourne from Sydney. He worked at Box Hill Hospital for a number of years, predominantly in the Accident and Emergency Department before making the switch to General Practice. He is very experienced in the field of sports medicine (he currently works as the head doctor for the Melbourne Demons in the AFL) and in the management of osteoarthritis.Here he chats with Melbourne Demons player Tom McDonald about his switch to a Low Carbohydrate, High Fat diet and the affect it has had on his performance and training as an athlete. Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Low Carb Down Under
Dr Paul Mason obtained his medical degree with honours from the University of Sydney, and also holds degrees in Physiotherapy and Occupational Health. He is a Specialist Sports Medicine and Exercise Physician.Dr Mason developed an interest in low carbohydrate diets in 2011. Since then he has spent hundreds of hours reading and analysing the scientific literature. For a number of years Dr. Mason has been applying this knowledge in treating metabolic and arthritis patients who have achieved dramatic and sustained weight loss and reductions in joint pain.Dr. Mason is also the Chief Medical Officer of Defeat Diabetes, Australia's first evidence-based and doctor-led program that focuses on the wide range of health benefits of a low carb lifestyle, particularly for those wanting to send into remission pre-diabetes, type 2 diabetes, and other metabolic illnesses. Please consider supporting Low Carb Down Under via Patreon. A small monthly contribution will assist in the costs of filming and editing these presentations and will allow us to keep producing high quality content free from advertising. For further information visit; https://www.patreon.com/lowcarbdownunder Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Belinda Lennerz completed medical school at Friedrich Alexander University in Germany in 2005. She did her pediatric residency at St. Louis Children’s Hospital from 2006-2009, followed by a fellowship in pediatric endocrinology at Boston Children’s Hospital from 2009-2011 and 2014-2015. Dr. Lennerz spent three years from 2011-2014 at Ulm University to obtain credentialing in pediatrics and pediatric endocrinology in Germany and acquire focused training in obesity. She has joined the endocrine division at Boston Children’s Hospital after finishing her fellowship in 2015.Dr. Lennerz research focus is on understanding cerebral mechanisms that regulate food intake and energy homeostasis in obesity and type one diabetes. Past and recent projects focus on how these brain circuits can be modified by metabolic signaling in relation to food intake.Please consider supporting Low Carb Down Under via Patreon. A small monthly contribution will assist in the costs of filming and editing these presentations and will allow us to keep producing high quality content free from advertising. For further information visit; https://www.patreon.com/lowcarbdownunder Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr Caryn Zinn is a senior lecturer at AUT's School of Sport & Recreation. She is a New Zealand Registered Dietitian and teaches in the area of nutrition, both public health nutrition and sports performance nutrition.In this video, Caryn offers an insight into her own journey as a Dietitian in the world of Low Carbohydrate Nutrition. Learn more about your ad choices. Visit megaphone.fm/adchoices
Beth McNally is the co-founder of T1D Nutrition, a company providing the support and education that people with Type 1 Diabetes need in order to thrive. She has earned a Masters in Science in Nutrition & Integrative Health from Maryland University of Integrative Health and another Masters in Public Policy from the University of Sydney.After here son was diagnosed with T1D in 2015 Beth and her husband began researching like crazy in order to learn how to prevent the long and short term risks of the disease. They came to realise that one of the best ways to reduce diabetes complications is to keep blood sugar levels as close to normal as possible. This led them to adopt an approach to T1D care for their son that would revolutionise his life and theirs, Therapeutic Carbohydrate Reduction.Amy Rush is an Accredited Practicing Dietitian and Credentialed Diabetes Educator working with people living with Type 1 Diabetes. Her passion to help improve the lives of people with Type 1 is inspired by her brother, who was diagnosed at a young age. This passion has lead her to have been awarded West Australian Credentialed Diabetes Educator (CDE) of the year for 2018.Amy practices privately as both a diabetes educator and dietitian at the Type 1 Diabetes Family Centre in Perth, where she also develops and manages the group diabetes education programs. Amy is passionate about the role of nutrition in managing Type 1 Diabetes. Amy is a self-confessed ‘tech nerd’ and loves interpreting CGM and flash monitor graphs or constructing profiles from pump and meter readings. In clinic she is known as the ‘Diabetes Detective’ for her knack at deciphering food and insulin interactions and using these to a patient’s advantage.Please consider supporting Low Carb Down Under via Patreon. A small monthly contribution will assist in the costs of filming and editing these presentations and will allow us to keep producing high quality content free from advertising. For further information visit; https://www.patreon.com/lowcarbdownunder Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Phinney is a physician-scientist who has spent 35 years studying diet, exercise, fatty acids, and inflammation. He has published over 70 papers and several patents. He received his MD from Stanford University, his PhD in Nutritional Biochemistry from MIT, and post-doctoral training at the University of Vermont and Harvard. Learn more about your ad choices. Visit megaphone.fm/adchoices