Show Notes
Katie shares her Rocks, Pebbles and Sand planning framework and the email frequency to build up to before Black Friday. She also covers the benchmarks worth tracking, four types of email that sell at full margin without a discount code, and a simple Instagram giveaway that moves your followers onto your email list. If you sell products online and want this Christmas to be your best yet, watch this before you plan another email. In this episode: How often to email in the run-up to Black Friday: add one extra send a week, building to two or three emails a week at least by Black Friday weekend. Why simple wins: postcard-style emails with one idea and one button, and plain-text follow-ups from the founder to cut through the noise. The numbers to watch: a 40–60% open rate, a click rate of 1.5–2%+, and when your unsubscribe rate says it’s time to stop and rethink (over 0.5% means investigate, over 1% means stop). Four types of email that sell beyond the discount: Curriculum (how-tos, gift guides, FAQs), Coaching (“this or that”, gifts by budget), Community (reviews, UGC, founder letters) and Conversion without a code (low stock, back in stock, last order dates). How to grow your list fast before Black Friday: run an Instagram giveaway with a comment keyword using Klaviyo’s free Auto Replies or ManyChat. Store credit is the best prize. Why Black Friday should start earlier: run early access lists and one- to two-week sales, and never change your offer once it’s live. Q4 tweaks for abandoned cart and browse abandonment flows: shorter time delays, sale banners and an easy way to contact you. https://www.katiefarrell-econsultant.com/klaviyo-flow-starter-pack https://www.instagram.com/itskatiefarrell/ https://www.katiefarrell-econsultant.com/ 💡Listen to the start scale succeed podcast here for more tips to help you start and scale your product business https://podcasts.apple.com/gb/podcast/start-scale-succeed/id1577771045 🔥 DON'T FORGET to follow me on instagram from lots more tips https://www.instagram.com/thebuyerandretailcoach/ ❤️ Enjoyed this video? Subscribe to our channel and hit the notification bell to never miss a new video — and let us know what how-tos you’d like to see next in the comments! Sign up to the newsletter and get support straight to your inbox https://thebuyerandretailcoach.com/newsletter-sign-up/
This podcast is sponsored by Neon Digital Clicks @neondigitalclicks Digital Clicks the agency helping women & kids lifestyle brands achieve explosive growth and drive real revenue with high-performing digital marketing head to www.RunwayToResults.com to check out their 60 day programme Hosted on Acast. See acast.com/privacy for more information.
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