Show Notes
Instagram is a tool that many of us have a love/hate relationship with and feel confused (and often filled with comparison) by how to use effectively. We know it can help us reach loads of ideal customers, yet somehow our accounts are the ones stagnant on numbers, only being followed by other practitioners and feeling like a total time suck.
To finish off the year I wanted to bring in an Instagram expert in the field of using the social media platform as a form of marketing for wellness professionals - someone I know has boundless enthusiasm (and evidence!) for what the Instagram can do for you and your business, if you use it right.
So I hope today you love listening to Marketing & Instagram Expert Molly Cahill, with insider knowledge of what's working right now on Instagram to get your health practice booked.
In this episode we talk about:
How follower numbers mean absolutely nothing when it comes to getting booked: we share stories of knowing practitioners with 100k+ followers are struggling for clients and those with 300k+ have to cancel events when they don't sell enough tickets How even Instagram is embracing a return to slow marketing, using your platform to build stronger and deeper relationships with your existing client base, rather than always looking for more, more more people How a 'growth sprint' of 30-60 days of posting regularly, particularly with Reels and carousels (that can be repurposed!) can see a massive surge in the effectiveness of your Instagram account, if you can commit to it Metrics that are worth measuring and using to determine future ideas for content such a shares, saves and profile visits and simple small tweaks to calls to action that see x4 responses Employing a philosophy of 'quantity creates quality', and posting something rather than trying to make it perfect and strategic straight away. It only comes from practice! The new (quicker and less cringy) way to make Instagram Reels work as part of your social media strategy
Molly talked about her podcast episode 5 Simple Tips To Help Increase Your Instagram Engagement Today which includes tips on writing attention grabbing hooks. We talked about Simone Seoul's Garbage Post Challenge.
Molly mentioned Tad Hargrave Marketing For Hippies
Molly has this podcast episode on scrappy ways to improve Instagram engagement.
I was interviewed on Molly's podcast Holistic Marketing Simplified talking about the four business model archetypes which you can listen to here, or take the quiz here.
Connect with Molly:
Molly's website
Molly on Instagram
Molly's free stuff: Download Molly's Reels training and 101 marketing prompts for health and wellness pros
Working with Molly Molly runs the Holistic Marketing Hub teaching you everything she knows about using Instagram to promote your health and wellness business. Find out more.
Love this podcast? Want to go deeper on using Instagram to attract ideal customers to your wellness business? Join the Just Start Now course and community for wellness business owners.
Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here.
More from Just Start Now
This year I've invested in my own skills as a coach so that I can better serve my clients and the Just Start Now community. And after years of waiting for the right course to come along I chose Sas Petherick's Self-Belief Academy.
Right now as I release this podcast episode in November 2023 we are being flooded with videos and images of the horrific atrocities happening in the Israel/Palestine conflict. And sadly the case is that at any given moment in the world we live in, violence, displacement, persecution and war is taking place somewhere in the world. When we bear witness to this – how does it affect how we show up for our business? Should we talk about it? Should we carry on as normal? Or should we shut up shop and stop selling? It feels there are loud opinions arguing all sides, leaving us feeling we’re never doing the ‘right’ thing. With that backdrop I’m talking to Dalia on the podcast today – a Pilates instructor based in London, who herself has experienced war and conflict for many years in her home country of Lebanon. In this episode we talk about: Dalia’s own experience with trauma living in a country where she experienced conflict and what this taught her about suppressing, ignoring and avoiding her feelings. The importance of acknowledging and hearing the voice that tells you to slow or stop and feel if it is hard to do business right now Bringing a non-judgemental approach to both ourselves and to others in how they handle sharing or not sharing their thoughts and opinions on world events on a public platform What can be going on behind the scenes for us and others in how we choose to process and move through the grief we feel when we watch others suffer. And how ‘business as usual’ isn’t necessarily a bad thing for some (but in fact necessary). Tools that Dalia uses to connect with herself and not lose sight of the good and beauty in the world when everything feels dark and difficult – including mindfulness, walking, movement, breath-work and leaning in to communities and networks to feel less alone. The importance of talking therapies and practitioners in giving us a way to accept and understand ourselves more, and the ripple impact this has of understanding and showing compassion for others in a world that would otherwise seek to polarise and pit us against one another.
This episode was inspired by another question that was asked recently in the Just Start Now community - which is a safe space for my members to ask any and all questions no matter how small or seemingly silly, at any stage of business.
We've covered Pinterest and how to use it to market your business before on the podcast and the basics you need to know, go back and check out episode 34 with Sahar Twesigye.