906: Start Fresh Without Starting Over: How to Evolve Your Brand Without Losing Your People
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in BusinessShow Notes
If you’re anything like me, you’ve felt that internal nudge: that quiet but persistent pull that says something’s changing.
Maybe you’re shifting directions in your business, pivoting your offers, or simply stepping into a new version of yourself. And when that happens, your brand should evolve right along with you!
In this episode, I’m walking you through how to thoughtfully align your brand with who you are becoming, without confusing your audience or losing momentum. From rewriting your mission to doing a full content audit, adjusting your strategy, and letting your people in on the journey, we’ll cover it all!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://jennakutcherblog.com/brandevolution
Thanks to our Goal Digger Sponsors:
Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
Find a co-host today at http://airbnb.com/host.
Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!
Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected.
Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER.
Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!
More from The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
After 968 episodes and nearly a decade, I'm pausing the Goal Digger Podcast. Season one is complete, and I'm so excited about what comes next.
Drew's back on the mic after a few years, and honestly, I wasn't sure what this conversation would uncover. We've been married for fourteen years, together for half of our lives, and we're standing at this threshold where both girls are finally in school full-time and we're asking ourselves: what do we actually want now?
Becoming an entrepreneur is the most expensive personal development program you will ever pay for, and I'm not even talking about the money. I'm talking about the version of yourself that you have to let die: the people pleaser who waits for permission, the woman who apologizes before she speaks, that part of you who thinks staying ahead of everything will finally make you safe.
Anna Malaika Tubbs is a two-time New York Times bestselling author and a leading voice in gender, race, and equity. Her newest book Erased: What American Patriarchy Has Hidden From Us is a wake-up call, one that challenges us to rethink everything from who gets remembered to who gets rewarded.
When you read the title of this episode, you may have thought that I’m here to tell you about the next app you need to download or the algorithm hack you're already late to. But no… Goal Digger, I'm here to tell you what I'm seeing beneath the surface. The shifts that are happening whether we talk about them or not. The moves the sanest, smartest women I know are already making quietly.