Dr. Peter Fader | The 2nd Moneyball Revolution: Bringing Customer Analytics to the Business of Sport
CMO ConfidentialShow Notes
A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. Pete discusses the application of Customer Lifetime Value (CLTV) to the business side of sports, the use of analytics to manage the fan base, and how baseball has gone from resisting technology to embracing things like dynamic pricing and facial recognition.
Key topics include: - Why the General Manager of the Phillies went back to B-School to become the leader of the business side - The need to connect the actions and experiences of the fan base versus managing individual activities - Why, no matter what you think, your business can benefit from customer analytics
Tune in to hear stories about StubHub and Spotify.
⏱️ Chapters 0:58 - Introduction of Dr. Peter Fader 4:08 - Sam Fuld's Transition to Business Operations 8:42 - Solving the StubHub Problem and MLB Project 18:18 - Fan Analytics and Modern Fan Experience 21:28 - Dynamic Pricing and Overcoming Tradition 28:47 - Universal Business Takeaways and Closing
This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo.
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