Cider Voice 53 – I am very excited about the future of cider – cider in Japan with Lee Reeve
Cider VoiceShow Notes
Once again we dive into the inspiring international scene, this time learning all about cider in Japan thanks to our guest Lee Reeve, @inciderjapan. We talk through Japan’s cider beginnings in the 1950s, its modern movement that began around 2017 and the different styles, makers, places and inspirations behind modern Japanese cider. From French-style keeves to English bittersweets, from Fuji apples to wild indigenous varieties found in the mountain forests, there’s so much going on here to explore. Lee also talks us through his journey importing the best of English, French, American, Norwegian and Australian cider to Japan, and how cider is gaining a foothold in a country with such a strong and historic drinks tradition. Shoutouts to producers including @kamoshika_cidre @vinvie.jp @sonofthesmithhardcider and @marukame_farm_cidery Thanks for all the messages you’ve been sending – keep them coming to [email protected]. We love hearing from the 12 of you.
More from Cider Voice
Recorded in early September 2026, Adam and Albert sit down with the inimitable Lydia Crimp and Tom Tibbits of Artistraw Cider to discuss sweet cider, harvest problems, varieties and rootstocks and much more.
Adam and Justin go into roving reporter mode, doing the Lord's work of completing Rossfest 2027 via a string of on-the-ground recordings. Along the way they'll reminisce about favourite back-vintage Rossfests, taste the 2027 new releases, catch up with other punters, watch the dog show, pair cider with crisps, drink American ciders, buy some ceramics, engage in longsword fights and do their best to clean the barn out of cider at the maker's share and bottle sales. All without Albert cottoning on. Joined by a record number of pod guests (almost as many as we have listeners) join the Cousins Wells on their journey through the best few days in the cider calendar.
The whole gang review all the communication received since we resumed publishing in 2026. We talk about the ciders that stood out this year, the value (if any) of American 'cider' varieties, the consequence of the hottest summer on record to British cidermaking, and a quick introduction to biochar.
Justin swaps spaceship for canal barge this week as the team sits down with Sam Leach of Somerset’s Wilding Cider. We talk about the move from restaurants to cidermaking, natural wine influence and quality of produce. Then we discuss the orchards and terroirs of Somerset and Wilding’s growing business before diving into all things distillation – from apples to methods to spirit that tastes like mustard. Additional shoutout to Matt of Pealer Mill Cider for the extra eau de vie.
With Justin returned from his latest space mission the team reunites for an epic new episode. We meet special guest star and Ross-on-Wye stalwart, Bassie, to learn about his journey from ordinary gaming man to hardened cider-pusher. Then, prompted by a request from a listener, we dive into all things label - what we want to see on them, how best to present information to consumers and who we think does some of the best labels in the game. We even find time for a game of back label 'just a minute'. Have a listen through the usual channels, and get in touch to let us know what you want us to talk about next. Cider Voice is presented by @rosscider @adamhwells and @justinwellsjustin