Show Notes
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Pete shares his journey from starting out with no real plan to building a successful fitness business through high-value personal training and semi-private training.
We dive into pricing, sales, marketing, client acquisition, staffing, systems, scaling, and the lessons Pete has learned along the way.
00:00 Pete's starting point and early challenges 03:21 Meeting Tessa and the idea of opening their own studio 06:37 Leaving Vision and starting their own gym 09:58 The evolution of pricing and service offerings 13:14 Mentorship and learning from others 16:07 Managing growth, staff and operational challenges 19:05 The power of sales and high-ticket programs 20:00 Scaling through ads and client acquisition 20:57 Relationship-based sales and client loyalty 21:54 The shift to semi-private training 22:53 Pricing semi-private and personal training 23:53 Tracking client progress and results 24:50 Building better sales systems and processes 25:48 Overcoming setbacks and staying motivated 26:47 Balancing family life and business 28:13 Future growth and expansion plans 29:10 How the fitness industry has changed 30:04 The importance of genuinely loving fitness 30:57 Advice for aspiring gym owners and trainers 31:54 Pete's final thoughts and key takeaways
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If you want to learn more about growing your gym or studio, book a call with Jayme below:
If you want to scale your gym or studio, book a call directly with Jayme below:
If you want to scale your gym or studio, book a call directly with Jayme below: https://fitnessbusinessconsulting.io/businessbrainstorm1