The race for alpha: Varun Anand of Clay on inventing a new role and why GTM needs a new AI strategy
Orbit - An Hg software leadership podcastShow Notes
Most B2B software founders don't spend four years working on presidential campaigns. Varun Anand did - on Hillary Clinton's 2016 run - and he argues that startups and political campaigns share the same DNA: both rely on finding "alpha," that elusive edge that competitors haven't copied yet. After the election loss forced a pivot into tech, Varun became the only attendee at a Clay webinar with no customers or revenue. That moment led to co-founding what's now used by Salesforce, OpenAI, and Nvidia, inventing an entirely new profession in the process.
Varun reveals why go-to-market AI is fundamentally different from support or coding AI and how Clay's "un-opinionated primitives" approach lets teams build unique competitive advantages. He shares examples ranging from Waste Management analyzing trash can colours via Google Street View to Clay's own social listening engine that automatically routes sentiment to CSMs: all happening without human intervention. The conversation explores the Go-to-Market Engineer role, why curiosity-driven teams win, and Varun's prediction that the next 18-24 months will be about autonomous agents working accounts while humans focus on high-value interventions. Whether you're building GTM systems or rethinking sales ops, this episode challenges every assumption about how modern revenue teams should operate.
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