Jaguar Rebrand: Mistake or Genius? – Episode 1, The Journalists’ View

In the first of a three part podcast series, Car Dealer looks in detail at the Jaguar Rebrand. Following our video on the relaunch – available now on the Car Dealer Magazine YouTube channel – we have created a three part series of the interviews we conducted. In episode one of Jaguar Rebrand: Mistake or Genius?, we hear The Journalists’ View on the Jaguar relaunch. We hear what it was like being at that big event at JLR’s headquarters in Gaydon back in November 2024 and their reaction to the rebrand and the Type 00. We hear why some elements of the media branded it as ‘woke’, and from journalists who have been behind the wheel of the new car. In this episode we chat to Ray Massey, motoring editor the Daily Mail, Steve Fowler from The Independent, Ginny Buckley from Electrfying.com and Stuart Gallagher, editor of drivers’ bible Evo and Wayne Scott, the editor in chief of Jaguar Enthusiast Magazine. In episode two, The Controversy, we talk to branding experts including Jon Evans, host of the CMO Uncensored Podcast, Nic Ede, a branding and PR guru, as well as car dealers Peter Smyth, a former Jaguar franchise holder, and used Jaguar dealer Tim Atkinson. And in the third and final episode, we’ll hear from Jaguar’s managing director Rawdon Glover himself. In a detailed interview he speaks about what it was like being inside Jaguar when the controversy broke the internet. We cover the personal attacks he and his team faced, why Jaguar needed to be so dramatic and find out whether Gerry McGovern leaving the business will change the direction. Episodes two and three of our Jaguar Relaunch: Mistake or Genius? podcast will be published over Easter.