She Turned Her Personal Brand Into a £3M Business. Here's the Exact Playbook | Amelia Sordell

What do women who made a million, raised a million, and exited for millions actually do differently?

How do you build a family-run business that stays profitable, grows in a sustainable way, and genuinely cares about people?

Why do most B2C brands fail and what does it actually take to build one to a £40M exit? In this conversation, hosts Emmie and Mae sit down with exit founder and angel investor Joanna Jensen to break down how a kids skincare brand for eczema (Childs Farm) went from kitchen-table idea to a £40M acquisition. We cover product sampling over paid ads, knowing your customer to lower acquisition costs, packaging as 'packvertising', and the biggest mistakes B2C founders make around growth pace and patience. We also go inside the exit itself - investor relations, corporate governance, cap table red flags, and what angel investors wish founders knew before raising. If you are building a B2C business and thinking about a future startup exit strategy , this is your playbook for building to sell without burning out.

Mia Drennan got passed over for promotion, quit, then needed 400 meetings to land deal one. Ten years later she bootstrapped to profit, then scaled 10X in 3 years to a £1billion valuation. In this honest conversation we dig into bootstrapping vs private equity, the equity trap for women founders, referral-led growth, and building a team that shares in the win. Real tactics for funding, scaling, and confidence.

Do you actually need VC money to grow? In this conversation, investor and 2x founder June Angelides MBE breaks down bootstrap vs venture capital - when to raise, when to walk away, and what investors actually look for. Hosts Emmie & Mae dig into the funding questions every female founder asks: angel investing vs venture capital, founder-market fit, warm introductions, and why raising more than you need can hurt your focus. You will learn how to find an angel investor, how to think about startup funding for the stage you are at now, and how to pitch with conviction without over-raising.June Angelides MBE is a prominent British tech entrepreneur, venture capitalist, and advocate for diversity in the startup ecosystem: https://juneangelides.com/ What we cover: - Bootstrap vs venture capital - which path fits your business - Angel investing vs venture capital - the real difference - Founder-market fit and why investors back the founder - Warm introductions and building investor relationships early - Raising capital with focus - why more money is not always better - From Mums in Tech to MyPholyo- spotting a gap and building through burnout - Storytelling, visibility and conviction when you pitch - If you are deciding how to fund your next stage, start here.