#152: This One Change Boosted Booked Calls by 20% // Next Level Pros Podcast

Most companies don’t have a service problem… they have a perception problem. In this episode, Chris Lee sits down with Dan Antonelli, founder of KickCharge, to break down what actually makes a brand unforgettable—and why most home service companies get it wrong from day one. From naming your business to designing your trucks, website, and overall customer experience… every piece of your brand is either building trust or costing you opportunities. Dan shares what he’s learned from building over 3,000 brands, including: The #1 mistake owners make when naming their company Why “looking average” is silently killing your growth How branding lowers your cost to acquire customers The real reason customers are willing to pay a premium Why weak brands rely on Google… and strong brands don’t How branding impacts recruiting, close rates, and even your exit valuation If you want your company to stand out, charge more, and become the obvious choice in your market… this conversation will change how you think about branding.

Most home service companies post finished work and five star reviews, then wonder why nobody cares or calls. In this episode, Jade Sprake breaks down how she generated over 10 million views by making content that feels human, story driven, and actually social, even without a camera crew. You’ll learn what to film day to day, how to make homeowners feel connected to you, and why a personal brand can win jobs even when you’re not the cheapest.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

Most techs fail because they lead with a price tag, but Zack Reynolds just proved that slowing down is the fastest way to hit $4.1 million in a single year. We’re diving deep into the exact "front door" psychology he uses to dismantle a homeowner’s guard and turn simple maintenance calls into massive, high-margin victories. If you want to stop being a "parts changer" and start building real authority in the field, this is the masterclass you’ve been waiting for.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

In this episode, Chris Lee sits down with David Royce — founder and former chairman of Aptive — to break down how a $500M+ pest control business was built (and scaled) through door-to-door, culture, and a recruiting system that translates to any home service company.If you’re in HVAC, plumbing, roofing, solar, or electrical, this isn’t a “pest control story” — it’s a blueprint for raising your growth ceiling by building a team that can win year-round (including shoulder season).You’ll hear why door-to-door puts you back in control when demand drops, how to make the shift from technician to manager to true scaler, and how the best companies turn “secret sauce” into systems, training, and repeatable process. David also breaks down what he means by “obsession,” why it shows up in every high performer, and how Aptive created real buy-in with a 25% employee equity pool that produced life-changing payouts for key people.If you want to stop relying on luck, seasonality, and “hoping the phone rings,” this conversation will change how you think about growth.Connect with David Royce: https://www.linkedin.com/in/david-royce-22539425/CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbSPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

You’ve got an add-on service sitting right under your customers’ feet — and it can save lives and add serious profit to your business.In this episode, Chris Lee sits down with Jeff LeBlanc to break down the “invisible” threat most homeowners don’t even know they’re living with: radon gas. Jeff explains what radon is, why you can’t see/smell/taste it, and why it’s tied to a shocking percentage of lung cancer. Then they shift into the contractor opportunity: how testing works, why it’s such an easy loss-leader, what mitigation actually involves, and why this can be a high-ticket, high-margin service that most home service companies still aren’t offering.They also talk through real-world install time, basic certification requirements, how to sell this through education (not fear), and why this vertical is wide open for HVAC, plumbing, electrical, and general contractors who already have a customer database and membership plans.Connect with Jeff: [email protected] WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/...FACEBOOK: / chrisleeqb TIKTOK: / chrisleeqb Partner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/