Show Notes
Welcome to EP27 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
This episode:
OpenAI announces Instant Checkout partners – is it friend or foe to retail media networks?
The Trade Desk’s online gamble – partnering with Koddi and GoPuff to make Sponsored Products available on its platform.
On The Couch: Are you doing Sponsored Search right? JamesTaylor, CEO, Particular Audience – an AI-native retail media and personalisation company – joins us to discuss the nerdy world of relevance gradients and getting the balance between organic products and sponsored ads right for shoppers. Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.
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