Episode 841 | One-time Payments, Growing a Step 2 Business, Positioning, and More Listener Questions (Rob Solo)

Should you keep pouring time into a business that will probably never be huge?

In this episode, Rob Walling answers listener questions about whether to keep growing a "step two" B2C business despite platform risk, when one-time payments make sense versus subscriptions, and how to price and position a Shopify app that needs custom implementation work.

Want to get your question answered? Drop it here.

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Topics we cover:

(2:06) – Growing a "step two" business

(5:11) – Momentum vs. market size

(9:16) – One-time payments vs. subscriptions

(15:11) – Why recurring revenue teaches faster

(18:22) – Mixing one-time and subscription pricing

(20:28) – Pricing a custom Shopify app

(22:31) – Building a $49 vs. $249 tier

(24:47) – Protecting margin on custom work

Links from the show:

TinySeed SaaS Institute

Rob's Weekly Newsletter

Youform

The SaaS Playbook

SaaS Launchpad

SignWell

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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