16 - The Current State of Partner Ecosystems: What You Need to Do Differently
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships PodcastShow Notes
Let us know what you think of the podcast. In the past year alone: “Partner ecosystems” has become the hottest buzzword in the channel space. Forrester reported an even split between channel, direct, and marketplace revenue. And that 90% of IT sales will be partner-assisted before, during, and after a sale. All this to say that the channel looks shockingly different than it did just five years ago. If a vendor’s channel team fails to jump on this partner ecosystem trend, will they be left b...
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