Show Notes
An interview hosted by Bailey and Kevin with Lindsay Russell who led Facebook's investments in some of the platform's most active and important users: Group Power Admins.
Five years into Lindsay Russell’s time at Facebook, the company made a big shift. Mark Zuckerberg announced that Facebook would have a new focus: building communities.
Yet at the time, only a handful people at Facebook were focused on the platform’s biggest community-building tool: Facebook groups. According to Lindsay, groups were a “sleepy part of the business” up until that point. So when she joined the small team, they started looking at the product with renewed vigor.
Lindsay’s team learned that a sliver of groups were “off the charts” active, and these successful groups had one clear commonality: a remarkable admin. We sat down with Lindsay to learn more about her experience spearheading Facebook’s big pivot towards supporting admins who were cultivating communities.
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