The Embedded Agency model: A different way to support clients, with Neil Follett
Creative Agency Account Manager PodcastShow Notes
Welcome to episode 163.
If you’ve been thinking about how the agency business model is evolving, and what clients are looking for from their agency partners now, this conversation might spark some ideas about how to work with clients differently.
I'm talking to President and Founder of Broadview Labs, Neil Follett. Broadview Labs is a creative agency focused on life sciences, currently powering the hybrid studio for a leading US Pharma agency. Neil is a serial entrepreneur who has build and sold a creative agency as well as an events business. He thrives on creating business that create value for clients and provide dynamic environments within which individuals can flourish. And he helps people and brands meet their full potential.
In this episode, Neil shares his journey of creating an embedded agency structure for one client. He talks to me about how the opportunity came about, how it works in practice and how to move beyond being seen simply as a resource.
We also touch on AI and where it may genuinely add value, rather than simply helping agencies do the same work quicker.
You can contact and connect with Neil here: https://www.linkedin.com/in/neilfollett/ https://www.broadviewlabs.ca
If you’d like to be kept updated with changes in the agency world as they relate to the account management role, or speak to me about client retention and growth training options, go to my website at https://www.accountmanagementskills.com
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