128. Building the Erewhon of NYC, Unconventional TikTok Marketing & Addiction Recovery with Sammy Nussdorf

In today's episode, Elizabeth sits down with Dr. Elina Berglund, co-founder of Natural Cycles and a former particle physicist. Elina shares how her own search for hormone-free birth control led her to create the Natural Cycles algorithm. She explains how basal body temperature works and what sets an FDA-cleared app apart from a period tracker. They also get into using Natural Cycles to conceive, plus the newer modes for postpartum and perimenopause. Elina closes with how she stays well while running a company with her husband.

In today's episode, Elizabeth sits down with Ariana Medizade, a pharmacist and wellness educator, for a pharmacist's take on the wellness mistakes women are making. They get into what conventional medicine gets right and wrong, how Ariana navigated her own anxiety and hormone issues with both supplements and medication, and why "natural" doesn't always mean harmless. Ariana breaks down what cortisol actually does to the body, including the truth about cortisol belly and cortisol face, and shares her tips for better sleep, her viral basil seed drink, and her internal perfume recipe. They also talk about moving from rigid biohacking to "bioharmony," and Ariana shares the story behind her new cycle-syncing tea brand, Cinis.

In today's episode, Elizabeth sits down with Chelsea Parke Goles, founder of Parke, to talk about building the brand from a chance encounter with a vintage denim seller at a Miami farmers market into a company doing $16 million in revenue, all without ever paying for marketing. They get into how she grew Parke through TikTok and community instead of ads, what it's actually like running the business alongside her husband and sister-in-law, and how she's navigating founder life as a brand-new mom. Chelsea also opens up about her C-section birth story and how she stays grounded and present while running a fast-growing company.

In today's episode, Elizabeth sits down solo for a Q&A covering pregnancy updates, her birth preferences, and how to actually make a good matcha at home. She talks candidly about the highs and lows of her third trimester, why she's stopped accepting free wellness services in exchange for content, and that feeling of knowing you're meant for more when you're stuck professionally. She also walks through her exact matcha method, from water temperature to ratios, and shares the list of birth preferences she's put together with her doula ahead of delivery.

In today's episode, Elizabeth sits down with Megan Bentley, known as The Color Countess, a color analyst trained in the 16-season system. They break down the three chroma characteristics that actually determine your palette, undertone, value, and intensity, and why comparing yourself to a friend or family member's "season" doesn't work even when you look alike. Megan shares her own color analysis journey, including the decades she spent misdiagnosed as a "true spring," and explains why getting it right can be such an emotional, identity-shifting experience for her clients. They also get into why AI and quiz-based color analysis tools get it so wrong.