How to Market to Gen Z on Pinterest

In this episode of Kate's Take, I tackle a question I hear constantly: "I know I should be doing Pinterest, so why haven't I started?" It kicks off after a call with a conference organizer who admitted she'd been curious about Pinterest for years but never acted on it. That conversation is the jumping-off point for a bigger idea: business owners are surrounded by noise about what's "working" for everyone else, and it's easy to confuse someone else's success story with your own strategy. I bre...

One of the things that we talk about here at Simple Pin Media is that photography makes one of the biggest differences on Pinterest because pinners don't read. They connect with the image right away, and it lets them know whether or not it's relevant to them, whether they want to click, or whether they want to scroll on by. I brought in somebody today who is really good at taking amazing images that get people to click. Make sure you’re following Ashley - https://healthylittlepeach.com/...

Hey, it's Kate. This one's a little different. I’ve mentioned a few times that I have needed to step back for a few things, and I’m finally ready to share more about what’s been happening behind the scenes. In April, I was diagnosed with breast cancer via a routine mammogram. I've kept it private until now, and since it's October, Breast Cancer Awareness Month, it felt like the time to share. I’ve been in the midst of surgery, radiation, and a million doctor's appointments, but I’m coming up ...

Pinterest ads can feel like a black box — so we're pulling back the curtain. In this episode, I sit down with Erin, our Ads Director, to talk through the real wins we're seeing across client accounts right now: what's working, what surprised us, and what we'd tell any business considering Pinterest ads for the first time. Whether you're running ads yourself or thinking about handing it off to someone who eats, sleeps, and breathes Pinterest strategy, this episode pulls from real, current clie...

Lately I’ve been having fun uing Pinterest personally and it got me thinking about how we view a platform for personal use vs our business marketing. Sometimes we’re so segmented about the two that sooner or later things feel really stale and we wonder if the platform is doing anything for us. Here’s a bit about my recent experience. Link to Insiders —------- Here are some helpful links from the podcast: 🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Mak...