
The Sales System That Works: Know, Share, Solve Your Client’s Problem
Sales Strategies for Christian CoachesShow Notes
If sales feel inconsistent, the issue often isn’t your offer. It’s that your audience can’t clearly see the problem you solve. In this episode, Justin Janowski teaches a simple sales system that helps coaches create clarity, build trust, and attract the right clients: Know the problem. Share the problem. Solve the problem. Justin explains how to understand your audience deeply, communicate their problem so clearly they instantly think “that’s me,” and use stories, proof, and testimonials (including objections) to help prospects move from awareness to action. Key Takeaways: How to get clear on who you serve and what problem you solve
How to talk about the problem so the right people self-identify
Ways to share the problem: content, speaking, stats, stories
The missing piece in testimonials: the objection before the yes
Why solving the problem repeatedly becomes a growth loop
✅ Want help applying this system to your own coaching business? Join Justin’s FREE 90-minute training and learn how to consistently land coaching clients with clarity and integrity. Register now: www.LandCoachingClients.com
More from Sales Strategies for Christian Coaches
Sometimes they don't, and that's a good thing. Modeling a mentor can take you further faster, but copying everything can leave you resenting your own calendar or pricing like someone else. Here's how to learn from the best and still ask, "Is this for me?"
For a lot of Christian coaches, it's "Do you want to do this?" at the end of a sales call. Or what to ask after "I need to talk to my spouse." Or the one we ask ourselves: Am I good enough? Here's how asking the next question sets both of you free.
A short solo on building a calendar that protects you from burnout without stalling your income. Put life on the calendar first. Then give your sales work a real place every week.
In this episode, I talk with financial coach Tina Antrim about money clarity, confidence, and how to make wiser decisions when income feels undefined. Tina shares her P2D2 framework — pause, pray, discern, decide — and a free money clarity quiz.Tina’s free money clarity quiz: https://antrimfinancialcoaching.com/money-quiz
In this episode, I walk through what I would do if I woke up tomorrow and Faith2Influence was gone — and my family was relying on me to rebuild a coaching business that actually produces income in month one.I share the early failures (one paying client in 2012, three in 2015) and what changed when Faith2Influence started in 2018: a $60,000 first-year goal that became more than $250,000 in revenue. Then I break down the three things I would focus on if I had that same urgency again.Day one: a simple business plan. A clear mission around a problem people will pay to solve, one or two high-value offers, and one path to present them.Day two: build prospect and referral-partner lists from the people you already know, and lean on existing trust.Day three: start conversations. Send messages, follow up, and get on sales calls quickly. Keep an hour each weekday for outreach, because that is where income is created.This one is for brand-new Christian coaches, and for anyone who has been hustling in the wrong places and wants to get back to what actually works.Chapters:00:00 Starting over from zero00:55 Lessons from failure and breakthrough01:53 Build a simple business plan02:51 Write a clear mission statement03:19 Create one or two high-value offers04:13 Establish a signature offer05:11 Choose one offer presentation strategy06:11 Build prospect and referral lists07:31 Use existing trust for early sales08:00 Start conversations through direct outreach08:56 Follow up consistently10:21 Prioritize income-producing work11:16 Begin sales calls quickly12:14 Return to the fundamentals