Show Notes
What happens when a pizza company promises free pizza for life to anyone brave (or foolish) enough to get their logo tattooed? Chaos. Beautiful, cheesy chaos.
In this episode of Pocket Change, David W Byrne dives into the unbelievable true story of the 2018 Domino’s promotion in Russia where the company accidentally inspired thousands of people to get permanent tattoos for a lifetime of pizza… only for Domino’s to panic and pull the plug days later.
You’ll hear about: 🍕 The man who tattooed the logo on his forehead 🍕 Tattoo shops running out of ink 🍕 Domino’s realising they’d just given away millions in pizza 🍕 The desperate rule change to cap the winners at 350 people 🍕 And the people who STILL got the tattoo afterwards
A hilarious reminder that the internet will ALWAYS say yes to free food and that marketing teams should probably own a calculator.
🎙️ Money2Byrne The Podcast That Looks at the Lighter Side of Business.
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