Retail Media Therapy

EP19 - TikTokification, Retail Media takes over Cannes, and WPP’s AI magic

Retail Media Therapy

Show Notes

Welcome to EP19 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

This episode:

We invite you to join Retail Media Therapy live in Cannes on June 17th 2025 – to join the event, sign up here: https://lu.ma/cffr9bys

TikTokification and what it means for Retail Media

WPP’s AI magic – is advertising and retail media – about to have it's Chat GPT moment? Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

More from Retail Media Therapy

Oct 20, 2026

In this episode of Retail Media Therapy, Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy.

Oct 12, 2026

What the Hell Do We Do About Measurement Now? | Retail Media Therapy

Sep 30, 2026

Albertson's Media Collective iROAS Measurement Secrets

Sep 23, 2026

What does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at Incremental, to unpack one of the most important topics in retail media measurement: incrementality.

Sep 16, 2026

ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?

See all episodes →