Gary Vaynerchuk: Fighting Your Customer Never Creates Value

On day two as Starbucks’ CEO, Brian Niccol published an open letter saying "there's a shared sense we've drifted from our core," and Tressie Lieberman, who Niccol hired to as Global CBO after the stock had dropped 38%, has spent the time since rebuilding what this drift cost them—and their customers.

Seth’s guest is streetwear legend Jeff Staple who, in 2005, designed a Nike Collab—the Pigeon Dunk—that caused a riot, resells for thousands of dollars 21 years later, and gets the credit (or blame!) for bringing sneaker culture to the masses.

This episode Seth sat down with his friend Noel Mack, Gymshark's Chief Brand Officer, for a conversation that became a masterclass in what it means to turn down money in service of meaning.

This week, Seth Matlins talks with Amazon Web Services CMO Julia White, who’s spent 25 years inside enterprise tech, including a 20-year tenure at Microsoft, where she led product marketing for Office 365 and Azure, leaving to become Chief Marketing and Solutions Officer at SAP.

Lululemon Chief Brand and Product Activation Officer Nikki Neuburger has been inside three enterprise realities that couldn't be more different: Nike at its peak, where brand was the business and everyone knew it; Uber Eats, where she helped build a brand from scratch inside a three-sided marketplace during a trust crisis; and now at Lululemon, where she's lived through both extraordinary revenue growth and significant value erosion. In this conversation she tells Seth something every CEO and product leader needs to hear, which is that the best product doesn’t always win, backing it up with a career's worth of evidence about what actually creates value when the product alone isn't enough.