10: Change Who You Are Being

💻 Watch & Subscribe on YouTube

In this episode of The For Good Life, Jaycee explains why you’re not becoming the version of you that you want to be.

Most people are living their life in the order of do → have → be — believing that once they take enough action, they’ll finally become the person they want to be. But this episode introduces the Backwards Law — and why real, lasting change only happens when you reverse that order and start with who you are being first.

Jaycee breaks down how identity is formed, why your brain resists becoming someone new, and how your current patterns are simply reinforcing the version of you you’ve been practicing. She also shares a powerful exercise to help you start thinking, feeling, and acting like the person who already has the result — so that your results finally begin to stick.

===== Memorable Quotes

“You don’t get the result and then become the person — you become the person, and then the result follows.” “You’re not stuck because you don’t know what to do — you’re stuck because you haven’t become someone different yet.” “Your life isn’t created by what you want — it’s created by who you are being every day.”

===== Connect With Jaycee Jaycee Spagrud is a life coach, speaker, and teacher who helps people build emotional capacity, self-trust, and follow-through by learning how to work with their mind instead of fighting it. After years of coaching, one thing became clear: most struggles — with food, habits, consistency, or self-sabotage — aren’t about discipline. They’re about identity. Jaycee breaks down the mindset patterns, emotional conditioning, and neurological filters that quietly shape our lives, so listeners can intentionally rebuild their self-concept and create change that actually lasts.

===== Interested in Going Deeper With This Work?

Speaking & Corporate Workshops Jaycee works with teams and organizations, teaching identity reconstruction, emotional mastery, and decision-making under pressure. Her work helps reduce burnout, reactivity, and stalled performance by addressing the root — belief and self-concept. Interested in bringing this work to your team? 📩 Contact: [email protected]

10-10-10 Normal Eating Accelerator A 10-week high-proximity coaching program for men & women who want to rebuild their identity around food, end the weight struggle, and become a normal eater for life. 10 Week Normal Eater Accelerator

10 Week For Good Life Accelerator A high-proximity 10-week coaching program for men and women who want to strengthen self-trust, expand emotional capacity, and step into the next version of themselves by intentionally rebuilding identity. The For Good Life 10 Week Coaching Accelerator

===== Free Resources

Wake Up A Normal Eater — FREE Secret Private Podcast (10 episodes) Secret Podcast – 10 Episodes – Wake Up A Normal Eater

For weekly conversations on identity, emotional mastery, mind management, and intentional living, subscribe here on YouTube and listen to The For Good Life Podcast on Apple Podcasts and Spotify.

THE DISCIPLINED MIND MINI COURSE + Identity Gap Guide Here