Feeding a Bigger Mission: Gina Urlich on taking Odi Organics into its next chapter
Open for Small BusinessShow Notes
In this episode of Open for Small Business, Bridget Snelling sits down with Gina Urlich, Clinical Nutritionist and founder of Odi Organics, for a conversation about spotting a gap most parents didn't know existed.
After years working in maternity and gynaecological oncology wards, Gina moved into nutritional medicine. When she struggled to find nutrient-dense options for her own children, she set out to build a baby food brand that put real ingredients first.
Gina talks through the realities of building a premium FMCG product from her kitchen bench, navigating strict food safety standards, and eventually winning supermarket shelf space in a crowded category.
With an Australian launch now underway, Gina shares what it takes to grow a purpose-led brand without losing sight of why she started it. Hosted on Acast. See acast.com/privacy for more information.
More from Open for Small Business
In this episode of Open for Small Business, Bridget Snelling talks with Kylie Ryan from the Mental Health Foundation during Mental Health Awareness Week.
What can business leaders learn from one of the world’s most successful high-performance teams?
In this episode of Open for Small Business, Bridget Snelling speaks with Clint Cardozo, co-founder and CEO of OneReg, for a conversation about resilience, reinvention, and building a New Zealand tech company with global reach.
Bridget checks in with James Bergin, Xero’s Tech Research and Advocacy Executive GM on the state of AI use amongst New Zealand SMEs. Bridget and James explore what these businesses are actually using AI for, and practical ways to shift this use towards consistent, meaningful value.
In this episode of Open for Small Business, Bridget Snelling is joined by Sarah Laurie, founder of Take a Breath, for a conversation about sleep, stress, and why the way we breathe during the day can shape how we switch off at night.