How Hyundai Became a Design Powerhouse | Bradley Arnold, Head of Design

In this episode of The InEVitable Podcast by MotorTrend, the hosts sit down with Bradley Arnold, Head of Design at Hyundai Design North America. Bradley shares his journey from growing up around motorcycles to becoming one of the key designers shaping Hyundai’s bold new design language. The conversation dives into Hyundai’s rapid rise in the automotive world, how the brand approaches design and innovation, and what it takes to create vehicles that stand out in today’s competitive market. They also explore the growing importance of off-road vehicles, lifestyle design, EV platforms, and Hyundai’s future strategy, including how designers balance brand identity, engineering constraints, and customer expectations. If you're interested in automotive design, the future of Hyundai, EVs, or how modern cars are created, this episode offers a fascinating look inside the process. Topics include:

Bradley Arnold’s career and design background Hyundai’s evolution and brand transformation The rise of off-road vehicles and lifestyle design EV platforms and future vehicle architecture How car design teams actually work What’s next for Hyundai and the automotive industry