Show Notes
What does it actually take to win on social at the biggest tournament in sport?
In this opening episode of Scroll Stoppers - a new series from the Leaders Worth Knowing podcast exploring how to make an impact with digital content - Henry Breckenridge, Senior Content Manager at Leaders is joined by Ten Toes Founder & CEO Ben Weisfeld to unpack how the industry is gearing up for a World Cup like no other - driven by American culture and relentless competition for attention.
From campaigns planned months in advance to the moments you simply can’t predict, this episode dives into what it really takes to create content that cuts through - and why speed, creativity and instinct matter more than ever.
Ten Toes Social Media Director Ella Jerman also joins to take you inside the content operation at the tournament - from building teams and workflows, to storytelling and why the content that flies is often the least polished… and the least expected.
More from Leaders Worth Knowing Podcast
The International Olympic Committee has revealed the process and timeline for selecting the host of the 2036 summer Olympic Games, and James Emmett and David Cushnan are on hand to discuss why a more open bidding contest is a good thing.
Bex Smith, CEO of multi-club women's football ownership group Crux Football, is the next guest in the series, from Leaders and research agency GWI, exploring demographics, attitudes and priorities amongst fans of women’s sport.
Netflix has acquired the exclusive broadcast rights in Spain to the 2030 men's Fifa World Cup, a move which underlines its live sports ambition and marks a first foray into football in Europe.
Simon Crownshaw is Microsoft’s international factotum: Worldwide Director for Media & Entertainment, CTO, and AI evangelist, he is also the key to the sports and entertainment marketing arsenal at Microsoft.
The curtain has fallen on Leaders Week London at Stamford Bridge, and James Emmett and David Cushnan are joined by an all-star lineup to reflect on the major themes of the Summit.