#34 - DMO AI Adoption: From Personal Use to Team Strategy - AI Marketing Workflow Series Part 1
The Tourism AI PodcastShow Notes
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How do small DMOs adopt AI when they don't have Amazon's budget or enterprise resources?
Gerardo Corro (Executive Director, Tourism New Westminster) joins Peter and Kendel to break down AI adoption for destination marketing organizations operating under real-world constraints. This isn't about billion-dollar strategies—it's about what a team of three can actually implement.
We cover the shift from personal ChatGPT use to systematic team adoption, why "AI Thursdays" work for building culture, and how context engineering prepares your organization for what's next.
Key topics: Moving from individual experimentation to team systems Why DMOs need standard operating procedures now Context engineering for 2026 Building a culture of innovation from the ground up Practical first steps for resource-constrained teams
Read the full blog here.
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