Summary
Hilton introduces a unique service aimed at college football fans, offering accommodations that cater to superstitions and rituals. The initiative allows fans to request rooms that align with their lucky numbers or ensure their jerseys are not washed, emphasizing Hilton's commitment to hospitality on game days.
Designer Ayesha Bissell presents her concept of "wrong thinking on purpose" as a creative problem-solving tool. By encouraging individuals to consider the worst possible solutions to challenges, Bissell suggests that this approach can lead to innovative ideas. For example, swapping jobs with junior staff can foster a beginner's mindset, while spreading positive rumors about colleagues can enhance team morale. She advocates for embracing failure as a learning opportunity and even suggests implementing technology-free days to promote face-to-face interactions. This unconventional thinking can transform seemingly bad ideas into valuable insights.
Show Notes
The Explainer: Solving Problems by Starting with the Worst Idea Possible
11 Jun 2019
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Sometimes wrong thinking can lead to the right answer.
There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that can get you laughed at or even fired — and work back from those to find new ways of solving old problems.
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