Show Notes
Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber Monday) Then this episode is for you where I will share tips and tactics to help you before during and after Black Friday.
Some of the areas I chat about today Setting Clear Goals & KPI’s for Black Friday How to Plan your promotions and what promotions work. Optimizing your website and email marketing. Black Friday can be a whirlwind, but with the right preparation and strategies, it’s a huge opportunity for your business. Focus on planning ahead, executing smoothly during the rush, and following up afterward to keep the momentum going. I’ve created a FREE Checklist & Guide for you to action before during & after Black Friday https://nicolehigginsthebuyerandretailcoach.lpages.co/black-fridayplanner/ Your black FRiday Checklist PDF
Host Nicole Higgins has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/
Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.
Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
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More from Start Scale Succeed
Katie shares her Rocks, Pebbles and Sand planning framework and the email frequency to build up to before Black Friday. She also covers the benchmarks worth tracking, four types of email that sell at full margin without a discount code, and a simple Instagram giveaway that moves your followers onto your email list. If you sell products online and want this Christmas to be your best yet, watch this before you plan another email. In this episode: How often to email in the run-up to Black Friday: add one extra send a week, building to two or three emails a week at least by Black Friday weekend. Why simple wins: postcard-style emails with one idea and one button, and plain-text follow-ups from the founder to cut through the noise. The numbers to watch: a 40–60% open rate, a click rate of 1.5–2%+, and when your unsubscribe rate says it’s time to stop and rethink (over 0.5% means investigate, over 1% means stop). Four types of email that sell beyond the discount: Curriculum (how-tos, gift guides, FAQs), Coaching (“this or that”, gifts by budget), Community (reviews, UGC, founder letters) and Conversion without a code (low stock, back in stock, last order dates). How to grow your list fast before Black Friday: run an Instagram giveaway with a comment keyword using Klaviyo’s free Auto Replies or ManyChat. Store credit is the best prize. Why Black Friday should start earlier: run early access lists and one- to two-week sales, and never change your offer once it’s live. Q4 tweaks for abandoned cart and browse abandonment flows: shorter time delays, sale banners and an easy way to contact you. https://www.katiefarrell-econsultant.com/klaviyo-flow-starter-pack https://www.instagram.com/itskatiefarrell/ https://www.katiefarrell-econsultant.com/ 💡Listen to the start scale succeed podcast here for more tips to help you start and scale your product business https://podcasts.apple.com/gb/podcast/start-scale-succeed/id1577771045 🔥 DON'T FORGET to follow me on instagram from lots more tips https://www.instagram.com/thebuyerandretailcoach/ ❤️ Enjoyed this video? Subscribe to our channel and hit the notification bell to never miss a new video — and let us know what how-tos you’d like to see next in the comments! Sign up to the newsletter and get support straight to your inbox https://thebuyerandretailcoach.com/newsletter-sign-up/
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