Summary
Marketers are increasingly concerned about the effectiveness of their advertising campaigns, particularly when metrics like impressions do not translate into actual revenue. The term "bullspend" is emerging as a way to describe this disconnect, where campaigns look good on paper but fail to drive meaningful business results. The emphasis is shifting towards focusing on revenue generation rather than just reach.
LinkedIn is highlighted as a platform that delivers the highest return on ad spend among major networks, encouraging marketers to invest in campaigns there. A promotional offer is mentioned, providing new advertisers with a credit to help kickstart their campaigns.
Additionally, the discussion touches on the prevalence of chronic migraines and the potential benefits of Botox as a treatment option. The importance of consulting with a doctor about the risks and side effects associated with Botox is emphasized, particularly for those with pre-existing conditions.
Show Notes
We spend a lot of time on our screens, looking at things that aren’t always strictly necessary – and might sometimes be a bit secret. And yet we are, of course, 'so busy'...
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