The Marketing Millennials

How to Develop Marketing Taste with Amanda Natividad, VP of Marketing at SparkToro

The Marketing Millennials

Show Notes

Amanda Natividad, VP of Marketing at SparkToro and the Marketer who coined "zero-click content," is back for round 2 to talk about taste.Everyone says great Marketing takes taste, or that taste is the moat against AI. Nobody explains where it comes from.

Amanda and Daniel dig into how you build it, and how you prove a post is working when there's no click to track (and the platforms are burying your links anyway).

Plus, why you should reverse engineer the comment you want before you hit post, and the hidden cost of publishing just to hit a quota.

If you're a Marketer who wants to make content people love to share, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoyed this one? Hit follow and leave a rating. It helps more Marketers find the show, and it makes my day.

Follow Amanda:LinkedIn: https://www.linkedin.com/in/amandanatSparkToro: https://sparktoro.com

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

More from The Marketing Millennials

Oct 21, 2026

Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why.

Oct 20, 2026

By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window.

Oct 19, 2026

Pumping out AI-written filler content could be quietly tanking your site. Daniel explains Google’s new spam update, which flags websites full of low-quality AI content, and why a few strong pieces with real stats beat 200 keyword articles. Jay shares Ahrefs data showing that pages not updated in a year are two times less likely to be cited by AI, and that adding schema made no difference across 1,900 pages. He also explains why listicles are the format AI pulls from most.

Oct 16, 2026

Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.

Oct 14, 2026

If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing.

See all episodes →