How to Win On Sports Audio, with Adam Marks, Sports Sales Director at SiriusXM Media
The Marketing MillennialsShow Notes
By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window.
Adam Marks, Sports Sales Director at SiriusXM Media, helps brands reach fans in high-attention moments AROUND the game: sports talk, podcasts, streaming, and live events. He’s a 14-year Pandora and SiriusXM vet, a proud (and lonely) Ravens fan, and once launched SiriusXM’s Masters program from his bedroom with a 103 fever.He explains why the best time to reach fans is Monday morning in the car, not Sunday on the couch. He also shares how brands without $50M for a league deal can still own an NFL season, and a story about a no-laptops brainstorm that turned one QSR into one of SiriusXM’s biggest advertisers.
If you’re a Marketer who wants in on big sports moments without a Super Bowl-sized budget, this episode is for YOU.
If you liked this one, hit follow and leave a quick rating. It helps more Marketers find the show.Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/danielFollow Adam: LinkedIn: https://www.linkedin.com/in/adammarks2/
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