The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM
The Marketing MillennialsShow Notes
What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.)
Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands blend art & science to make audio ads and sonic identities that stick.
Today on the pod, he shares what an audio ad has to nail in the first few seconds, and the most underused brand asset in Marketing.Plus, how the music playing in a store can change what shoppers buy, and why Steve wants you eating dinner with earplugs in.
If you're a Marketer who wants audio ads and a brand sound people remember, this episode is for YOU.
If this one has you rethinking your brand's sound, hit follow and leave a rating. It helps more Marketers find the show.
Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel
Follow Steve: LinkedIn: https://www.linkedin.com/in/stevekeller1/
Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
More from The Marketing Millennials
Amanda Natividad, VP of Marketing at SparkToro and the Marketer who coined "zero-click content," is back for round 2 to talk about taste.Everyone says great Marketing takes taste, or that taste is the moat against AI. Nobody explains where it comes from.
Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why.
By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window.
Pumping out AI-written filler content could be quietly tanking your site. Daniel explains Google’s new spam update, which flags websites full of low-quality AI content, and why a few strong pieces with real stats beat 200 keyword articles. Jay shares Ahrefs data showing that pages not updated in a year are two times less likely to be cited by AI, and that adding schema made no difference across 1,900 pages. He also explains why listicles are the format AI pulls from most.
Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.