Show Notes
A CMO Confidential Interview with Joe Gagliese, Co-Founder and CEO at Viral Nation, a full-service digital and social agency.
Joe discusses the concept of social as "the people's media," details why he believes "discovery begins with social" and outlines how brands might think about becoming "social centered."
Key topics include: Why social has become a prerequisite for certain categories Questions to ask your social agency Why measurement is still a bit of an Achilles heel How to think of social as a living organism which works in concert with the rest of your marketing
Tune in to hear why social is so important for autos and thoughts on reading Marcus Aurelius.
⏱️ Chapters 01:12 - Introduction to CMO Confidential 01:42 - Introducing Joe Gagliese 02:46 - Defining "Social First" 05:40 - Social Strategy as a Behavioral System 08:03 - The Prerequisite of Radical Transparency 12:11 - Transitioning to a Social-First Organization 15:03 - Maintaining Authenticity with Creators 17:33 - Steps to Develop a Social-First Strategy 20:20 - Determining Brand Readiness 22:01 - Measuring Social Performance and Conversion 25:18 - Five Questions to Ask Social Agencies 28:28 - Common Mistakes in Social Marketing 30:10 - Practical Advice and Closing Remarks
This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo.
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