Show Notes
Want the exact framework Snap Inc. uses to turn Snapchat into a high-converting attention engine? Grab The Snapchat Marketing Playbook here.
Snapchat reaches around 90% of Australians aged 16–24, but its audience extends well beyond Gen Z
Snapchat's Head of Agency & Large Customer Sales, Clare Rudduck, breaks down why traditional social media feeds are suffering from an "AI slop" problem and why 8 million Australians are actively choosing Snapchat instead.
Discover how brands are using hyperlocal map monetisation, AR gamification, and raw UGC to capture undivided consumer attention. From driving a 30% footfall lift for retail giants to building future demand with authentic employee advocates, this conversation reveals how to win with Gen Z without relying on polished, over-produced campaigns.
You'll hear:
00:00 Why 8 Million Australians Are Using Snapchat 40 Times a Day 02:27 The Milllenial Guide to Snapchat in 2026 04:43 The 3,000-Day Streak 05:48 Why Raw, Unfiltered Content Beats Polished Social Feeds Every Time 07:35 How Retailers Are Monetising the Snap Map to Drive Footfall Lift 09:56 AR Lenses and Gamification: The Engagement Secret for Brands 12:16 How to Win Active Attention 15:04 Unlocking Net-New Customers Beyond Meta and TikTok Ads 17:39 How to "Snapify" Your Existing Creative Without a New Budget 19:08 Turning Employees Into Your Highest-Performing Brand Advocates 21:14 The #1 Marketing Mistake: Why Short-Termism Kills Brand Growth 23:36 Let's talk about the Elephant in The Room 26:49 How can you use the Ad Manager for Targeting, Usability, and Attribution 30:03 How to Collab With Snap Stars and Harness Micro-Influencers 33:48 Live Campaign Workshop: Strategies for Local and Multi-Site Brands 38:39 The type of content Gen Z are searching for
You can connect with Clare on LinkedIn or visit snap.com to learn more about Snapchat.
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If you enjoyed this episode, check out our episode with Caroline Oates from Youtube on Apple Spotify or Youtube
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